Celaya Tex-Mex
The Story of Celaya
Celaya is owned and operated by 2 cousins on Duff Avenue in Ames, Iowa. Their families hailed from the city of Celaya, Mexico, where there is a legend that the watertower is filled with the regions specialty: a dulce-de-leche made with goat's milk. Their original logo had been made from this legend, so it was important to carry over but we also added more of a tex-mex style by crossing two profile goats with the icon of a goat skull.